Report 28 / 2021-07-13
After many years of trend forecasting, I have noticed people can’t always accept how the future is going to be, because it does not fit their personal vision. They can become furious because my prediction of the future is different to their mentality and how they have aligned their business. It’s natural to be afraid to lose what you have, and be scared of the future, but acceptance is always the first step.
The future is the future. Every time period has its own DNA, and we only need to look at history to realize this. If the future does not adhere to our personal vision, or our company’s vision, we may feel powerless or try to change it, but this is impossible. The future is the outcome of how society’s DNA evolves.
The future is not an idea of a trend forecaster, either. It’s simply spotted as something that will happen. It’s not a creation or a reflection of personal wishes. The future goes beyond ourselves.
When a future trend is not aligned to your own personal vision, it is even more important to tap into them. The best time to realign your business was in the past, but the second best time to realign your business to the future is now. You have to be ready for the next step in your business to find gold, which means having to accept where the gold can be found. Instead of killing your business and denying the future, tune into new opportunities and thrive.
The same issues have happened before with sustainability. Companies like Shell refused to accept the impact on their company due to climate change, and now it’s too late to change their path. Technological examples are even more widely available, with companies like Kodak or typewriter manufacturers refusing to acknowledge future trends which cost them their business.