Signal 038, 2022-09-22
Fashion, digital space
Another partnership Burberry with Mythical Games. An NFT collection in one of their games. It’s an example of a partnership that started out small, where Burberry was testing the waters into digital ownership. It has now grown more into a collaboration where it’s getting more serious and Burberry’s traditional visual qualities are directly linked into the game of Mythical Games.
This is the first digital item Burberry has released, and is part of a limited-edition line of NFT products. It shows that the small collaborations we have forecasted can grow into something more serious over time, as physical labels try to penetrate into the digital space.
Image credits: Burberry X Mythical Games
Video Credits: Burberry X Mythical Games