Future Report 027, 2022-07-05
In a time with a lot of deep social changes and problems, people would probably forget the ‘superficial’ fashion trends.
We no longer see dictated half-yearly fashion trends. They are there, but also aren’t. There are no clear boundaries or seasons. Fashion is non-dictated. Everything is possible in fashion. The more personal style is applied, the more appreciated it is.
The triggers for this are:
Losing interest in fashion due to social events being cancelled.
Rhythm of new collections every half year is lost.
Inclusion: Everything is included and the extremes are adored.
Economic recession, an overall feeling of insecurity and fear.
Popular vintage, defined by an eclectic style of many different time periods
All together it’s all about mixing and matching of fashion: Everything is possible.
There is no defined sense of fashion at this point. The more you the better. We do see a more frumpy feeling coming over fashion simply because society is getting more frumpy in general at the moment.
Streetstyle Milano @thesartorialist