Fendance

Signal 031, 2022-07-28

Fashion, living, food


Versace by Fendi and Fendi by Versace

In between the Reports about collaborations, we have prepared a Signal because of a surprising collaboration. Versace by Fendi, and Fendi by Versace (March 2022). Essentially, it’s two rival companies working together. A great collaboration that puts everything in perspective.

Image credits Fendance


We love it and think it’s a great inspiration for other industries:

Think of a collaboration of two top end wineries, two collaboration whisky labels, architects, or what about jewellery labels: Cartier X Tiffany?


High end X High end shows two rival companies working together, but how about two totally different segments performing a collaboration? Just think of the possibilities, how about Michelin Chef X Street food, or Ottolenghi X McDonalds. It would make the world a nicer place.


Image credits Fendance

Image credits Fendance

Image credits Fendance

Image credits Fendance