fashion - living
Visual, Development
Report 023 / 2020-08-06
During coronavirus lockdowns, we all understandably started wearing less business suits, and more comfortable, loose-fit clothing.
video report from The Greenhouse
During coronavirus lockdowns, we all understandably started wearing less business suits, and more comfortable, loose-fit clothing. Formal meetings were not there anymore, so a dress-code was abolished. Any meeting that did take place, took place virtually in our living rooms anyways. Any formality was already gone in that case.
But also, the Black Lives Matter movement made us aware that the fashion industry and its history almost exclusively picks their items from a western culture’s point of view. More inspiration from outside cultures will take place in the fashion industry over the coming years. The Kaftan is great against high temperatures (which are on the rise globally), against sand, and most importantly: it’s universal. Any gender can wear a Kaftan.
Loose-fit clothing also ties in with the rise of plus-size acceptance and the rise of obesity globally. Loose-fit is much more comfortable for a larger body, and is becoming more and more socially accepted. Plus-size models have made an entrance in traditional modelling, and even social media is getting there.
We can tie this loose-fit trend in with other items too, such as interior, where we may see a change in square, uptight couches to a more relaxed and unshaped form of couch.
The Lady in Blu wearing a re-used 'westernized' kaftan
