Signal 011
2022-03-17
Fashion, general
Big steps have been made on the topic of inclusion. A great change in society, but it brings with it a fear to express thoughts that could be perceived as sexistic, not inclusive, or not diverse enough.
It results in frumpish and meaningless visuals, where only one message is considered ‘correct’.
Agent Provocateur, as the name implies, is toying with this fear. They deliberately launched a new campaign with an almost comically traditional display of sexism. Advertisements for their lingerie in the style of a naughty calendar in a college dorm room.
We love this refreshing outlook, a cynical approach to the discussion.
Image & Video Credits Agent Provocateur @agentprovocateur www.agentprovocateur.com
Seasonal Collection What's your favourite position? CEO of course #workit
Campaign photographer @venetialscott Creative Director: @sarah_shotton_